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Data for London alone show the top three occupations among accepted members are chief executive, consultant and analyst; some 13 per cent have an MBA.Although users do not have to pay, they do have to be screened.One League marriage (there have been a few) occurred between two San Francisco entrepreneurs who told Bradford they lived near each other but would never have met without the app because of their “crazy, busy lives.” She concedes that the established formula of the career-minded partner and the supporting role, might be easier; but “a relationship has to be a joint venture”.The language she reserves for relationships is deliberately businesslike.By last month, of the 9,205 applicants to the London League, only 2,000 (21 per cent) had been accepted.
The app frequently matches CEOs with CEOs and doctors with doctors, which can create difficulties when it comes to carving out time for one another.After all, Berkeley International will set its members back £10,000 a year while The League will cost nothing, as long as you make the cut.The app’s selection process is incredibly discerning.“It should be like starting a business and searching for a co-founder CEO,” she says, “You’re creating a team of two.” If it sounds like she’s offering an uncompromising promise of perfection, she is.
In an age when one can just keep swiping until one finds what they’re looking for, The League takes up the trend of treating the search for a partner as consumer experience and runs with it. As Bradford says, you can easily go on over 100 dates in your lifetime now.
“Honestly, we’ve received messages from people saying, ‘I just don’t want to waste three hours on dinner with a Trump voter’.” In this brave new world of super-selective online matchmaking, at least they need do so no longer.